"I don't want to suggest that those of us who are following Jesus don't have any fun, that there's no joy, no exuberance, no ecstasy. They're just not what the consumer thinks they are. When we advertise the gospel in terms of the world's values, we lie to people. We lie to them, because this is a new life. It involves following Jesus. It involves the Cross. It involves death, an acceptable sacrifice. We give up our lives."
emphasis by me.